What if everything someone wanted to know about a brand, product or service could be viewed in a single page using a summary of dynamically driven information?
At our new website www.VibrantCompany.com you will notice that while we do have some links to extra information, everything a prospect might want to know about us is located right on the home page; including work samples, video, staff, client list, contact info, service listings, etc. People give you about 3 seconds of their time when browsing. Why not show it all to them within those few seconds.
Another great thing about our new site is the incorporation of Social Media. The Work samples are loading from Flickr, news is from WordPress, video from Youtube and staff profiles are on about.me. All of these external sites linking inward helps our statistics, but also creates new ways for us to be found. The outstanding benefit of this brand of social media incorporation is when we update our SM it auto updates the site making the time spent for SM a little more painless and much more productive.
We have also incorporated links to specialty pages which we can direct link from online advertising or send prospects to via special domains.
We just launched a new program at Vibrant that emulates this method. Instead of building a full site we focus just on the home page and add internal pages as separate projects. You can contact Bijoy to discuss this further if you are interested.
