The QR Code Fail: The Marketing Gimmick That Won’t Die
Every time I see a QR (quick response) code on an advertisement or banner, I cringe. The first time I came across these squiggly codes was a few years ago, when a client asked us to put one on an ad he was doing. The client had no idea what they were, but wanted one [...]
A second bite at the apple — Google Remarketing and why it rocks.
The most exciting thing in years has come to paid advertising: Google Remarketing. The first time I experienced Google Remarketing was a couple of months ago when I was shopping online for an elliptical machine. I simply searched “ellipticals” on Google and started reading reviews and visiting websites of different brands. Then I paused my [...]
Advertising and Social Media
It’s that kind of thinking that will win you a Groundswell Award, as well as distinction as an innovator in your field and exposure to an audience that might never have heard of you otherwise.
