Get better results from your employees and spend less money! (No snake oil involved.)
Sounds impossible, right? In fact it’s quite simple: Have some of your employees work from home. According to the Telework Research Network, if employees spent just one day a week working remotely, employers could save around $6,500 per year, per employee. Wow. And there are many more benefits to the employer: better employee retention access [...]
Corporate Social Responsibility: Can your company do better by doing good?
Integrating responsible business practices into your day-to-day operations has become the new norm. Perhaps it’s a fad or perhaps it’s genuine reform. Your competitors couldn’t afford to ignore it: Can you? Most large corporations now have a dedicated CSR director, with an entire department dedicated to charitable activities, community work, and sustainability initiatives. Smaller companies [...]
The Business of Being Branded
I recently spoke to a group of franchise owners in New York. They had some interesting comments about the franchise business. Long story short, they did not make owning a single franchise sound too appealing. The owners went into detail covering everything from fees, contracts, decorating to advertising and marketing. This got me thinking: [...]
Putting the Marketing Pieces Together When the Economy is Down
The sky isn’t falling – but it sure feels like it when you hear the economic news every day. And that causes a lot of businesses and not-for-profits to put the halt on marketing and advertising. But slower economic times are the perfect time to market. If your competitors aren’t marketing, you can pick up [...]
Advertising and Social Media
It’s that kind of thinking that will win you a Groundswell Award, as well as distinction as an innovator in your field and exposure to an audience that might never have heard of you otherwise.
Is Online Writing Real Writing?
Seth Godin had a really interesting post today about how the Pulitzer Prize committee is finally getting (sort-of) hip to the fact that online writing is making a huge difference in the world – and is, therefore, worthy of being recognized with their fancy-schmancy award. The screwy part is that only writing associated with big outlets [...]
If You Don’t Link Love Yourself….
How do you expect anyone else to link love you? One of the reasons we suggest our clients use a blog in their overall online marketing plan is that search engines love to see activity. They love to see other sites linking to yours. The more inbound links the better. And if those links are [...]
Communication 2.0
I’ve been thinking today about the curve on which people adopt innovation. Out in front, you have people who are innovation junkies. They are so far ahead of the curve, always knowing what’s in development long before it ever hits the street. By the time the latest software or mobile device or Internet innovation is [...]
