Creature from the Blog Lagoon
It’s six days into NaBloPoMo, and already we’re five posts short. It happens. Honestly, when I realized that we had missed the first few days of posting, I kicked myself, then slapped my forehead, then gnashed my teeth, then pulled my hair and begged forgiveness from the blogging gods. I’m lying. I didn’t do anything [...]
7 Tips for Writing a Press Release
You should be writing a press release right now. Over the weekend, one of our clients hosted an open house at their sales facility, and wanted help getting the word out. This wasn’t a high-budget event, so there weren’t going to be billboards or television spots to promote it. What the client needed was a [...]
‘Marketing’ is just another word for “Storytelling’
After seeing the new Wal-Mart ad campaign, created by The Martin Agency based in Richmond, Va., I’m impressed. Turning around the image of a corporation that everyone loves to hate (even if they simultaneously patronize it) was an unenviable task. How do you go about replacing the public image that your business is a behemoth [...]
Tips for creating a better Email newsletter
A few weeks ago I was talking to one of our clients about his new Email newsletter. He’s in the process of transitioning from a print newsletter and was planning to apply the same approach to the electronic version. Big mistake. If you try to remake your print newsletter in electronic form, not only will [...]
Blugguge 1.0
GrafiQa is a marketing agency and graphic creative services firm in Oneonta, NY. We specialize in brand, print and web development. Employees of GrafiQa will be using this blog to talk about projects, insights, links, articles and anything we feel like posting about. Visit our website at http://www.grafiqa.com to find out more.
