A vibrant new site for the Arc of Steuben
We just launched another great site: www.arcofsteuben.org. In addition to being well organized and beautiful to look at, we just love the leaping figures on the secondary nav. Go ahead, take a peek! We did this site for the Arc of Steuben, a not-for-profit organization in Steuben county of western New York state. They offer [...]
Corporate Social Responsibility: Can your company do better by doing good?
Integrating responsible business practices into your day-to-day operations has become the new norm. Perhaps it’s a fad or perhaps it’s genuine reform. Your competitors couldn’t afford to ignore it: Can you? Most large corporations now have a dedicated CSR director, with an entire department dedicated to charitable activities, community work, and sustainability initiatives. Smaller companies [...]
Blast from the Past – Steve Jobs on Working with Paul Rand
I was meeting with Mayor Miller of Oneonta, NY and he mentioned having known Paul Rand from a previous career which had me do a fresh search on this famous designer and I stumbled on this Video which I found extremely interesting and relevant. It has me re-thinking about how we do things around here [...]
The Business of Being Branded
I recently spoke to a group of franchise owners in New York. They had some interesting comments about the franchise business. Long story short, they did not make owning a single franchise sound too appealing. The owners went into detail covering everything from fees, contracts, decorating to advertising and marketing. This got me thinking: [...]
Twitter Analysis of Budweiser vs. Magic Hat
It’s interesting to see how companies of various sizes are handling Social Media and e-Marketing as part of their Brand Management strategies. One small part of this that I always pay attention to is how they react – or don’t react – to Twitter activity about them. (If you’re not familiar with Twitter, click here [...]
Expertise
Marketing today isn’t usually about a product. Or direct sales. Or traditional advertising. Those can be important – but they’re not what good marketing is about. Good marketing is about Expertise. Expertise goes hand-in-hand with being Unique. Being an Expert in your field makes you Unique. Because most people trying to market what you’re trying [...]
Does your brand inspire a crush?
Remember middle school? Sure you do – it was that agonizing few years when everyone was growing too much or too little or just plain wrong. And hairy. Your body was flooded with hormones and all the itinerant mood swings and cravings and irrational outbursts. It was like being pregnant without all the presents and [...]
Better living through brand
The big news this week for people in the marketing and advertising world is that Virginia Commonwealth University has changed the name of its venerable graduate program from Adcenter to Brandcenter. The program is one of the most respected in the country for producing creative, innovative professionals in ever corner of the field. But what [...]
‘Marketing’ is just another word for “Storytelling’
After seeing the new Wal-Mart ad campaign, created by The Martin Agency based in Richmond, Va., I’m impressed. Turning around the image of a corporation that everyone loves to hate (even if they simultaneously patronize it) was an unenviable task. How do you go about replacing the public image that your business is a behemoth [...]
