A vibrant new site for the Arc of Steuben

We just launched another great site: www.arcofsteuben.org. In addition to being well organized and beautiful to look at, we just love the leaping figures on the secondary nav. Go ahead, take a peek! We did this site for the Arc of Steuben, a not-for-profit organization in Steuben county of western New York state. They offer [...]

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The QR Code Fail: The Marketing Gimmick That Won’t Die

Every time I see a QR (quick response) code on an advertisement or banner, I cringe. The first time I came across these squiggly codes was a few years ago, when a client asked us to put one on an ad he was doing. The client had no idea what they were, but wanted one [...]

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