The Guns N’ Roses Brand and Natural vs. Artificial Exclusivity
One of the big recent fads in the music industry – especially for older acts trying to recapture former glory – is exclusive sales of new albums at certain big-box stores. AC/DC just released “Black Ice” at Wal-Mart and one of my favorite bands of all-time, Guns N’ Roses, did it last week with “Chinese [...]
Funnels, conversions and tracking, oh my!
So say you’re a Kansas farmgirl with a little dog. You happen on Google, click on a listing, and land on a site’s Home page (in full color of course). From there, you follow a clearly-defined path to the online store, where you purchase a fantastic pair of ruby slippers, and go on with the [...]
