Even Ad Age Says Traditional Marketing Is Dying
We believe that, while some traditional media has its place, social media and the web is the best way to reach many demographics. But it’s not as simple as just buying online ads or setting up a Facebook organization page. You have be genuine and authentic – and have something original to say. The good [...]
Advertising and Social Media
It’s that kind of thinking that will win you a Groundswell Award, as well as distinction as an innovator in your field and exposure to an audience that might never have heard of you otherwise.
7 Tips for Writing a Press Release
You should be writing a press release right now. Over the weekend, one of our clients hosted an open house at their sales facility, and wanted help getting the word out. This wasn’t a high-budget event, so there weren’t going to be billboards or television spots to promote it. What the client needed was a [...]
‘Marketing’ is just another word for “Storytelling’
After seeing the new Wal-Mart ad campaign, created by The Martin Agency based in Richmond, Va., I’m impressed. Turning around the image of a corporation that everyone loves to hate (even if they simultaneously patronize it) was an unenviable task. How do you go about replacing the public image that your business is a behemoth [...]
