A second bite at the apple — Google Remarketing and why it rocks.
The most exciting thing in years has come to paid advertising: Google Remarketing. The first time I experienced Google Remarketing was a couple of months ago when I was shopping online for an elliptical machine. I simply searched “ellipticals” on Google and started reading reviews and visiting websites of different brands. Then I paused my [...]
How do Adwords work?
By some estimates, 90% of Google Adwords dollars are completely wasted. On the surface Google ADwords is the coolest thing in advertising since the television. When ADwords first came on the scene and people started using it, competition was scarce and it was easy to be successful. Now there are more than 1 million advertisers using [...]
SEO means getting your website found on the internet.
By the end of President Clinton’s first year in office, there were 623 websites on the internet. Competition was not very stiff. In the early years, just having a website at all did wonders for your bottom line. Things are a bit different nowadays. More than 100 million websites populate the web and about 75% [...]
Hiring the right firm for your new website (an only partially biased article)
Most of the problems that we see when it comes to how people hire website companies comes from a lack of clarity from the person doing the hiring regarding what they want out of their website. There are three primary types of website companies. 1. The IT company. 2. The Design Company. 3. The Marketing/Advertising [...]
Want To Get Found On The Internet?
Is your website really optimized? Good Search Engine Optimization (SEO) means that your website is ranked highly by Google, Yahoo! and other search engines when your clients or prospects look up keywords. Being found by a third party site like Google is great for business. It positions you as an expert in your field before [...]
The First Step to Good SEO: Have Good Content
A lot of our clients here at GrafiQa regularly ask us how to get ranked as high as possible by Google, Yahoo! and other search engines. Their motivations are pretty obvious: get seen by more customers, get more qualified leads, get more business. Many people think that Search Engine Optimization is about manipulating or tricking [...]
If You Don’t Link Love Yourself….
How do you expect anyone else to link love you? One of the reasons we suggest our clients use a blog in their overall online marketing plan is that search engines love to see activity. They love to see other sites linking to yours. The more inbound links the better. And if those links are [...]
Is Web site optimization a competitive advantage in Upstate New York?
We recently met with a client to discuss ways to make her site more findable in search engines like Google. Like most businesses, our client wants to appear on that first search results page, right up at the top above her competition. Who wouldn’t? Despite the fact that our client works in a super-competitive industry; [...]
Creature from the Blog Lagoon
It’s six days into NaBloPoMo, and already we’re five posts short. It happens. Honestly, when I realized that we had missed the first few days of posting, I kicked myself, then slapped my forehead, then gnashed my teeth, then pulled my hair and begged forgiveness from the blogging gods. I’m lying. I didn’t do anything [...]
New Web sites launch
A little over a month ago, our fearless leader, Chris, and his wife had a beautiful baby girl. Meanwhile, our fearless web developer, Jason, and his wife are expecting a baby this December, and I just returned from a trip to Florida for another friend’s baby shower. So maybe it’s because I’m thinking in terms [...]
