The QR Code Fail: The Marketing Gimmick That Won’t Die
Every time I see a QR (quick response) code on an advertisement or banner, I cringe. The first time I came across these squiggly codes was a few years ago, when a client asked us to put one on an ad he was doing. The client had no idea what they were, but wanted one [...]
Vibrant’s website for largest non profit serving people with developmental disabilities.
A New Website for NYSARC, Inc. Vibrant just completed a great new project — a fully integrated website for NYSARC, Inc., America’s largest non-profit organization supporting people with intellectual and other developmental disabilities. NYSARC came to us with a clear agenda: make our website people-focused, easy-to-use, and full of information. As the parent organization of [...]
Corporate Social Responsibility: Can your company do better by doing good?
Integrating responsible business practices into your day-to-day operations has become the new norm. Perhaps it’s a fad or perhaps it’s genuine reform. Your competitors couldn’t afford to ignore it: Can you? Most large corporations now have a dedicated CSR director, with an entire department dedicated to charitable activities, community work, and sustainability initiatives. Smaller companies [...]
What We’re Talking About: Facebook’s New Rival, Google+
Two weeks after a (very) soft launch — read: invitation only — Google+ already has a user base of 20 million. And it’s growing fast. Industry analysts predict that this new social “sharing” site will hit 100 million users before the year is out. That’s nothing compared to Facebook’s 750 million users, of course; but [...]
Sample Social Media Responsibility Hierarchy
We often get asked by our clients how they should go about delegating time, manpower and resources to managing a site using new media / social media. This sample chart illustrates how an organization can designate responsibility and the time that each resource should spend maintaining. Keep in mind this chart is an example of [...]
Is social media a fad?
Why should you take social media seriously? – Why should you take it more seriously then your traditional marketing? – How do we know social media not a fad? The below video sums it up. [youtube=http://www.youtube.com/watch?v=pkGIBIuiZcI&hl=en_US&fs=1&]
Even Ad Age Says Traditional Marketing Is Dying
We believe that, while some traditional media has its place, social media and the web is the best way to reach many demographics. But it’s not as simple as just buying online ads or setting up a Facebook organization page. You have be genuine and authentic – and have something original to say. The good [...]
So What Is This Social Media Stuff Anyway?
A lot of people talk about Social Media (or Web 2.0) – but not everyone knows exactly what it really means. That’s okay. Like your mom told you when you were 13, it’s okay to be curious. Web 1.0 was the first decade of the web, where the internet was a place to look and [...]
Twitter Analysis of Budweiser vs. Magic Hat
It’s interesting to see how companies of various sizes are handling Social Media and e-Marketing as part of their Brand Management strategies. One small part of this that I always pay attention to is how they react – or don’t react – to Twitter activity about them. (If you’re not familiar with Twitter, click here [...]
The Slow Death of Traditional Media
Have you advertised on TV, on the radio or in a print newspaper lately? You probably found that prices are skyrocketing and effectiveness is plummeting. Why? Same reason as most major social shifts in the history of mankind: technology. Tivo and DVRs are devaluing traditional television ads. iPods and satellite radio are keeping people from [...]
