The QR Code Fail: The Marketing Gimmick That Won’t Die
Every time I see a QR (quick response) code on an advertisement or banner, I cringe. The first time I came across these squiggly codes was a few years ago, when a client asked us to put one on an ad he was doing. The client had no idea what they were, but wanted one [...]
A second bite at the apple — Google Remarketing and why it rocks.
The most exciting thing in years has come to paid advertising: Google Remarketing. The first time I experienced Google Remarketing was a couple of months ago when I was shopping online for an elliptical machine. I simply searched “ellipticals” on Google and started reading reviews and visiting websites of different brands. Then I paused my [...]
Vibrant’s website for largest non profit serving people with developmental disabilities.
A New Website for NYSARC, Inc. Vibrant just completed a great new project — a fully integrated website for NYSARC, Inc., America’s largest non-profit organization supporting people with intellectual and other developmental disabilities. NYSARC came to us with a clear agenda: make our website people-focused, easy-to-use, and full of information. As the parent organization of [...]
How do Adwords work?
By some estimates, 90% of Google Adwords dollars are completely wasted. On the surface Google ADwords is the coolest thing in advertising since the television. When ADwords first came on the scene and people started using it, competition was scarce and it was easy to be successful. Now there are more than 1 million advertisers using [...]
What We’re Talking About: Facebook’s New Rival, Google+
Two weeks after a (very) soft launch — read: invitation only — Google+ already has a user base of 20 million. And it’s growing fast. Industry analysts predict that this new social “sharing” site will hit 100 million users before the year is out. That’s nothing compared to Facebook’s 750 million users, of course; but [...]
SEO means getting your website found on the internet.
By the end of President Clinton’s first year in office, there were 623 websites on the internet. Competition was not very stiff. In the early years, just having a website at all did wonders for your bottom line. Things are a bit different nowadays. More than 100 million websites populate the web and about 75% [...]
Is your website mobile friendly?
Yikes! Do you realize that 10% or more of the visitors to your website probably view it via a mobile device? More mobile devices, like tablets and smart phones, were sold last year than desktop and laptop computers combined. Your mobile site can be a single screen with links to quick information like your [...]
Hiring the right firm for your new website (an only partially biased article)
Most of the problems that we see when it comes to how people hire website companies comes from a lack of clarity from the person doing the hiring regarding what they want out of their website. There are three primary types of website companies. 1. The IT company. 2. The Design Company. 3. The Marketing/Advertising [...]
Even Ad Age Says Traditional Marketing Is Dying
We believe that, while some traditional media has its place, social media and the web is the best way to reach many demographics. But it’s not as simple as just buying online ads or setting up a Facebook organization page. You have be genuine and authentic – and have something original to say. The good [...]
So What Is This Social Media Stuff Anyway?
A lot of people talk about Social Media (or Web 2.0) – but not everyone knows exactly what it really means. That’s okay. Like your mom told you when you were 13, it’s okay to be curious. Web 1.0 was the first decade of the web, where the internet was a place to look and [...]
