Putting the Marketing Pieces Together When the Economy is Down
The sky isn’t falling – but it sure feels like it when you hear the economic news every day. And that causes a lot of businesses and not-for-profits to put the halt on marketing and advertising. But slower economic times are the perfect time to market. If your competitors aren’t marketing, you can pick up [...]
Tweet, tweet…it’s your brand flying across the park on Twitter
Is Twittering going to work for business and marketing? Still yet to be determined in a meaningful way. There are lots of opinions on it out there. Here’s one now. We like Twitter. Want to know what we’re up to? Sign up to follow Chris’ tweets by clicking on his photo here.
Is Online Writing Real Writing?
Seth Godin had a really interesting post today about how the Pulitzer Prize committee is finally getting (sort-of) hip to the fact that online writing is making a huge difference in the world – and is, therefore, worthy of being recognized with their fancy-schmancy award. The screwy part is that only writing associated with big outlets [...]
Communication 2.0
I’ve been thinking today about the curve on which people adopt innovation. Out in front, you have people who are innovation junkies. They are so far ahead of the curve, always knowing what’s in development long before it ever hits the street. By the time the latest software or mobile device or Internet innovation is [...]
Does your brand inspire a crush?
Remember middle school? Sure you do – it was that agonizing few years when everyone was growing too much or too little or just plain wrong. And hairy. Your body was flooded with hormones and all the itinerant mood swings and cravings and irrational outbursts. It was like being pregnant without all the presents and [...]
Blogging for Business
Below is a story from the New York Times about Blogging which I found interesting and demonstrates how blogging can make a significant difference for organizations – especially service organizations. – c Blogging’s a low-cost, high return marketing tool December 27, 2007 Shifting Careers By MARCI ALBOHER TO its true believers at small businesses, it [...]
Creature from the Blog Lagoon
It’s six days into NaBloPoMo, and already we’re five posts short. It happens. Honestly, when I realized that we had missed the first few days of posting, I kicked myself, then slapped my forehead, then gnashed my teeth, then pulled my hair and begged forgiveness from the blogging gods. I’m lying. I didn’t do anything [...]
