Tweet, tweet…it’s your brand flying across the park on Twitter

Is Twittering going to work for business and marketing? Still yet to be determined in a meaningful way. There are lots of opinions on it out there. Here’s one now. We like Twitter. Want to know what we’re up to? Sign up to follow Chris’ tweets by clicking on his photo here.

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Is Online Writing Real Writing?

Seth Godin had a really interesting post today about how the Pulitzer Prize committee is finally getting (sort-of) hip to the fact that online writing is making a huge difference in the world – and is, therefore, worthy of being recognized with their fancy-schmancy award. The screwy part is that only writing associated with big outlets [...]

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Blogging for Business

Below is a story from the New York Times about Blogging which I found interesting and demonstrates how blogging can make a significant difference for organizations – especially service organizations. – c Blogging’s a low-cost, high return marketing tool December 27, 2007 Shifting Careers By MARCI ALBOHER TO its true believers at small businesses, it [...]

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Tips for creating a better Email newsletter

A few weeks ago I was talking to one of our clients about his new Email newsletter. He’s in the process of transitioning from a print newsletter and was planning to apply the same approach to the electronic version. Big mistake. If you try to remake your print newsletter in electronic form, not only will [...]

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