How do Adwords work?
By some estimates, 90% of Google Adwords dollars are completely wasted. On the surface Google ADwords is the coolest thing in advertising since the television. When ADwords first came on the scene and people started using it, competition was scarce and it was easy to be successful. Now there are more than 1 million advertisers using [...]
Corporate Social Responsibility: Can your company do better by doing good?
Integrating responsible business practices into your day-to-day operations has become the new norm. Perhaps it’s a fad or perhaps it’s genuine reform. Your competitors couldn’t afford to ignore it: Can you? Most large corporations now have a dedicated CSR director, with an entire department dedicated to charitable activities, community work, and sustainability initiatives. Smaller companies [...]
What We’re Talking About: Facebook’s New Rival, Google+
Two weeks after a (very) soft launch — read: invitation only — Google+ already has a user base of 20 million. And it’s growing fast. Industry analysts predict that this new social “sharing” site will hit 100 million users before the year is out. That’s nothing compared to Facebook’s 750 million users, of course; but [...]
SEO means getting your website found on the internet.
By the end of President Clinton’s first year in office, there were 623 websites on the internet. Competition was not very stiff. In the early years, just having a website at all did wonders for your bottom line. Things are a bit different nowadays. More than 100 million websites populate the web and about 75% [...]
Is your website mobile friendly?
Yikes! Do you realize that 10% or more of the visitors to your website probably view it via a mobile device? More mobile devices, like tablets and smart phones, were sold last year than desktop and laptop computers combined. Your mobile site can be a single screen with links to quick information like your [...]
Anatomy of our new one page website.
What if everything someone wanted to know about a brand, product or service could be viewed in a single page using a summary of dynamically driven information? At our new website www.VibrantCompany.com you will notice that while we do have some links to extra information, everything a prospect might want to know about us is [...]
A New Look for Million Dollar Barn Builder
Recently we had the great pleasure to launch the new website for B&D builders out of Pennsylvania. B&D required a look to match their higher end products and services. We also implemented social media and incorporated video, testimonials and new photography. View the site.
Oct 21, 2011 – NYSARC Conference – Albany
We are excited to be presenting at the upcoming NYSARC conference in Albany Oct 21. Rubber Branding: The Importance of Being Branded Have some fun while learning about the often oversimplified and under-utilized marketing tool: your Brand. Organizations struggle to be noticed, get donations and foster advocacy. Christopher Quereau, owner of Vibrant Creative, will dive [...]
Oct 6 – NYCON – Mohonk Mountain House – Rubber Branding
We are excited to be presenting at the upcoming NYCON conference at the Mohonk Mountain House this Oct 6. Rubber Branding: The Importance of Being Branded Have some fun while learning about the often oversimplified and under-utilized marketing tool: your Brand. Organizations struggle to be noticed, get donations and foster advocacy. Christopher Quereau, owner of [...]
Sample Social Media Responsibility Hierarchy
We often get asked by our clients how they should go about delegating time, manpower and resources to managing a site using new media / social media. This sample chart illustrates how an organization can designate responsibility and the time that each resource should spend maintaining. Keep in mind this chart is an example of [...]
