Sample Social Media Responsibility Hierarchy
We often get asked by our clients how they should go about delegating time, manpower and resources to managing a site using new media / social media. This sample chart illustrates how an organization can designate responsibility and the time that each resource should spend maintaining. Keep in mind this chart is an example of [...]
Better Signage – A sign of your times
Signage is one of the oldest and, often, most underrated forms of advertising. Having street exposure to your brand can a very effective way to get your name in front of the potential clients or customers. However, for some reason, it’s sometimes one of the last marketing tools that businesses think about. Think about it…if [...]
Branding: A “How To” Guide and Some Notes On Our Experience
Now that we’re a few months past our own rebranding, here’s a recap on how it went down and some ideas for yours. First off, we confidentially started working on alternative names a full year before we actually changed our company name. We rejected about 100 names during a six month review process. We chose [...]
Vibrant Launches Live Gamecast Feature For Baseball Resort
Vibrant Creative has launched a new live gamecast feature on Cooperstown All-Star Village’s website that allows viewers from all over the world to watch games live over the internet. Cooperstown All-Star Village is a family baseball resort in Upstate New York where hundreds of little league teams from all over the country compete in weekly [...]
Blast from the Past – Steve Jobs on Working with Paul Rand
I was meeting with Mayor Miller of Oneonta, NY and he mentioned having known Paul Rand from a previous career which had me do a fresh search on this famous designer and I stumbled on this Video which I found extremely interesting and relevant. It has me re-thinking about how we do things around here [...]
Vibrant Sweeps 2010 CAST Genesis Awards
We are super pumped that Vibrant won 11 awards including 4 first place and Best of Show at the 2010 CAST Genesis Awards. The event took place at Terra Cotta in Binghamton. Here is the Breakdown: Best of Show Unalam Brochure First Place Periodicals/Newsletters - Cooperstown Tourism Guide First Place Brochures – Fund Raising - Discovery Center [...]
Technology Innovator Endicott Interconnect Gets Vibrant With Print Collateral
Renowned technology innovator, Endicott Interconnect Technologies, has received brand new vibrant print materials written, designed and developed by Vibrant Creative. EI is a leader in advanced electronic packaging solutions, including printed circuit board fabrication, semiconductor packaging and assembly services. Our job at Vibrant was to educate their clients about their superior products and services through [...]
Vibrant helps a charitable organization get the word out!
“The response to our materials has been outstanding and we could not be more pleased! I am happy to report that most of the sponsorship opportunities have been sold! I have no doubt that the creative, high-quality materials played a role in our success. Your team was cooperative, accessible and easy to work with which made everything run smoothly.”
The Creatives Formerly Known As GrafiQa Are Now Vibrant Creative
It’s official: The marketing, communications and web development firm formerly known as “GrafiQa” is now Vibrant Creative. Company President Christopher Quereau made the announcement on April 22 at a launch event in Downtown Binghamton. Vibrant’s employees hosted more than 50 clients, friends, and community and business leaders for the announcement at the company’s new Binghamton [...]
Hiring the right firm for your new website (an only partially biased article)
Most of the problems that we see when it comes to how people hire website companies comes from a lack of clarity from the person doing the hiring regarding what they want out of their website. There are three primary types of website companies. 1. The IT company. 2. The Design Company. 3. The Marketing/Advertising [...]
